I wanted to share an email I recently received from a Pace University career
services representative who I had met at the NYC Startup Job Fair.
This email is a great example of how college career services departments can
and should go the extra mile when engaging with potential employers who are
very eager to hire new grads. (yes, its a canned email but it is the thought
that counts)
Unfortunately, this kind of interaction has been the exception rather than
the rule, at least with the local schools where I have attempted to recruit
new grads for our inside sales positions.
Here is the contents of the email:
Sorry for this impersonal way of getting back to you, but I wanted to respond
quickly. Some of you have already gotten back to me over the weekend. I
really enjoyed meeting with you however briefly.
At the event I really saw the renaissance of business in the New Y... (more)
The kaChing team is quick to note that because they’re still closing-in on
product/market fit, they’re less data-driven than they plan to be once
they’re in optimizing mode. “We create hypotheses, and test them,” says
Rachleff. “If something fails, we cut it off. If something seems to
succeed, we pursue it aggressively. You have to have the courage of your
convictions. With limited data, you have to make tough decisions.”
via Lessons Learned: Case Study: kaChing, Anatomy of a Pivot.
Filed under: Uncategorized
... (more)
Pierre Omidyar did not design eBay for the “auction psychographic.” He
founded it to help people sell personal items. Google was designed for the
job of finding information, not for a “search demographic.” The unit of
analysis in the work that led to Procter & Gamble’s stunningly successful
Swiffer was the job of cleaning floors, not a demographic or psychographic
study of people who mop.
Why do so many marketers try to understand the consumer rather than the job?
One reason may be purely historical: In some of the markets in which the
tools of modern market research were formul... (more)
I have been thinking about if there is a place for some cloud computing
vendors to come on the scene to handle what I call the ‘P2C’ conversion
process-taking a physical machine and converting it to an image that can run
on a cloud. If we look at the virtualization market, clearly P2V (physical
to virtual) was an enabling technology that helped people migrate existing
physical hosts into virtual machines, without having to completely rebuild
systems from scratch. VMware had a product in the space (and still does)
and there was also some popular products provided by 3rd parties ... (more)
Image via CrunchBase
Having just returned from Under The Radar where we (VMTurbo) were a
presenting company, I have startup tech conference best practices on the
brain (and some minor jetlag). I swear that the people at Dealmaker Media
are not paying me to say this stuff, but this was one of the best conferences
I have been to in a long time. So, I thought it would be worth a post.
BTW you can count on all of the below ingredients being in the stew when we
organize the first VMTurbo World (inaugural conference in 2013, if all goes
well ;)
Ingredients for a great startup tech co... (more)
John Gannon is an Associate at L Capital Partners, a $165-million fund looking to advance companies with the potential to take groundbreaking products to market. He blogs at 
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