Focusing on investment opportunities in the information technology sector

John Gannon

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The oldest form of “social media” converts the best

And you thought email was dead…

My friend Ryan Delk at Gumroad has aggregate data from thousands of sellers ranging from ebook authors (like me) to famous musicians using their platform, the result is some really interesting stats.

To me the most interesting was conversion rate by referrer. Meaning, what percentage of the people who come to the sales page actually purchase?

YouTube: 2.2%

Twitter: 5.4%

Facebook: 6.3%

Email: 9.4%

via ConvertKit.


Filed under: Uncategorized Tagged: email marketing, gumroad, social media

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John Gannon is an Associate at L Capital Partners, a $165-million fund looking to advance companies with the potential to take groundbreaking products to market. He blogs at http://johngannonblog.com. Prior to joining L Capital Partners, John worked with Highland Capital Partners and Chart Venture Partners to identify and evaluate new opportunities in the enterprise IT sector. He also served as a consultant advising startup companies on business development, product strategy and venture capital fundraising. He currently sit on the board of advisers of VAlign Software.